Fb paid its creators practically $three billion in 2025 — a 35% leap from the 12 months earlier than. Now a few of these Meta creators will receives a commission in crypto.
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Meta: A Second Strive At Digital Funds
Meta has begun rolling out USDC stablecoin payouts to pick creators within the Philippines and Colombia, marking the corporate’s return to digital forex after a failed try years in the past.
Creators who join can hyperlink a third-party crypto pockets to Fb’s payout platform and obtain funds immediately on the Solana or Polygon blockchains.
The rollout is reside now, although it stays restricted to eligible creators in these two nations for the second.
Polygon confirmed the launch on Wednesday, including that growth to greater than 160 markets is predicted quickly.
“That is how creators’ lives are improved,” the blockchain community mentioned, pointing to sooner settlement occasions and entry to dollar-denominated property as key advantages for customers outdoors the US.
USDC, the stablecoin issued by Circle, ranks because the second-largest stablecoin by market worth.
Information from DeFiLlama places its market cap at over $77 billion as of Thursday. Tether’s USDT nonetheless leads the market at a bit of over $189 billion.
The way forward for market commerce is on Polygon.@Meta launched stablecoin payouts for creators on the Polygon Chain.
Dwell in Colombia and the Philippines, with 160+ markets coming, customers now get sooner settlement with USDC whereas having access to greenback denominated property. pic.twitter.com/hjodzNpuyU
— Polygon | POL (@0xPolygon) April 29, 2026
One catch: Meta doesn’t convert USDC to native forex. Creators who need money might want to use an outdoor trade on their very own. The corporate additionally reserved the appropriate to pay by means of alternate strategies if technical issues come up.
Huge Scale, Cautious Rollout
The creator pool affected by this variation is broad. Meta’s platforms — Fb and Instagram — host influencers, educators, and entertainers who earn by means of content material posted on the apps.
Based on firm data, that creator base collectively obtained near $three billion from Fb alone final 12 months.
Stablecoins have been gaining traction throughout the monetary trade. Experiences point out that banks and monetary establishments in Europe are actively selecting infrastructure companions to help stablecoin adoption, an indication that company curiosity within the expertise has moved effectively past cryptocurrency circles.
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The Ghost Of Diem
Meta’s historical past with stablecoins is difficult. The corporate first entered the area in 2019 below the title Libra, which was later rebranded as Diem.
The challenge ran right into a wall of regulatory opposition from central banks and lawmakers who raised issues about monetary stability, privateness, and shopper safety.
In January 2022, the challenge acknowledged it couldn’t transfer ahead and bought its property to Silvergate Capital Company.
This time, Meta shouldn’t be constructing its personal stablecoin. By utilizing USDC — an already-regulated, extensively accepted digital greenback — the corporate sidesteps a lot of the friction that doomed Diem.
Featured picture from MetaAI, chart from TradingView
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