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The improve opens with a brand new model identification and mascot, BENIE, and can prolong to the product expertise and consumer engagement within the levels that observe.
November 2, 2026 — Bitbase, a digital asset change serving customers worldwide, as we speak introduced the launch of Bitbase 2.0, a brand-led improve beneath the assertion “MARKET FLOWS. WE FOCUS.” The change’s new brand and visible identification are actually stay throughout the Bitbase app, web site and official social channels, along with BENIE, its new mascot.
Constructed on the foundations of Bitbase 1.0
Since launch, Bitbase has operated beneath the promise “Belief By way of Each Cycle.” Throughout its 1.Zero stage, the change put the next in place:
- A product suite spanning Spot, Futures, TradFi and Earn, serving particular person and institutional customers;
- Asset protection that features main digital belongings and people with robust market curiosity;
- Registration as a Cash Providers Enterprise (MSB) with FinCEN in the USA and as a Digital Foreign money Trade (DCE) with AUSTRAC in Australia;
- Month-to-month Proof of Reserves, with custody safety supported by Fireblocks.
A phased improve
Bitbase 2.Zero will roll out in three levels. The brand upgrade launched as we speak units the route for every part that follows. The second stage brings the improve into the product expertise, together with the interface and consumer journey. The third stage will change how customers have interaction with the platform. Bitbase will announce particulars of every stage via its official channels.
BENIE, launched as we speak, will function the face of Bitbase in its communication with customers and can assist introduce the modifications that 2.Zero brings.
“We selected to start out with the model as a result of it units the usual for each change that follows,” stated Nicholas Lo, Chief Enterprise Officer at Bitbase. “The product expertise and consumer participation will are available flip, and we would like customers to see every step as a part of one constant route.”
About Bitbase
Bitbase is a digital asset change serving particular person and institutional customers worldwide, with merchandise spanning Spot, Futures, TradFi and Earn. Guided by its model assertion, MARKET FLOWS. WE FOCUS., Bitbase goals to offer customers a secure and clear buying and selling expertise. Be taught extra at bitbase.com.
Media contact
Harry Y, Content material Lead, Bitbase
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