Press Releases

Floki’s Valhalla Companions with Dubai’s Mall of the Emirates for Landmark Marketing campaign

November 14, 2024

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On Nov. 13, Valhalla unveiled a partnership with Dubai’s Mall of the Emirates, marking a milestone in its international outreach efforts.

Valhalla, Floki’s PlayToEarn Massively Multiplayer On-line Function-Enjoying Sport (MMORPG) blockchain sport is proud to announce a partnership within the United Arab Emirates (UAE).

The partnership will see Valhalla’s branding prominently displayed throughout 93 screens within the mall for a four-week marketing campaign operating from November 15 to December 12.

Mall of the Emirates, situated within the coronary heart of Dubai, is without doubt one of the world’s most prestigious buying locations. Since opening in 2005, it has change into an iconic landmark, attracting thousands and thousands of holiday makers annually. The mall sees day by day visitors of roughly 111,500 individuals, making it a first-rate venue for Valhalla’s marketing campaign to succeed in a various and worldwide viewers.

The mall’s strategic location on Sheikh Zayed Street, a first-rate space in Dubai, mixed with its numerous customer base, presents Valhalla a possibility to interact each native and worldwide audiences.

Spanning an space of 255,489 sq. meters, the multi-level mall boasts over 630 stores, 80 luxurious shops, and 250 flagship shops. It additionally options a few of Dubai’s hottest sights, together with the indoor ski resort Ski Dubai, the Magic Planet leisure heart, and VOX Cinemas. The mall’s eating choices, with over 100 eating places and cafés, additional improve its attraction as a prime vacation spot for each residents and vacationers.

The Marketing campaign’s Aim

Valhalla is ramping up its presence within the UAE, a key marketplace for crypto adoption.

Regardless of its smaller inhabitants, the UAE ranks because the third-largest crypto economic system within the MENA area, with $34 billion in crypto transactions recorded between July 2023 and June 2024. This represents a powerful 42% year-on-year development, far outpacing the MENA common of 11.73%, according to Chainalysis.

Dubai’s fast evolution right into a crypto hub has been fueled by initiatives just like the Dubai Worldwide Monetary Centre (DIFC) and Digital Asset Regulatory Authority (VARA), which provide crypto-friendly regulatory frameworks. This has drawn main gamers and startups, solidifying Dubai’s standing as a world crypto chief.

Valhalla’s marketing campaign at Mall of the Emirates aligns completely with this momentum. By showcasing its model in one in all Dubai’s busiest and most iconic areas, Floki goals to spice up consciousness and adoption of its ecosystem.

This marketing campaign follows Floki’s latest four-week advertising and marketing initiative at WAFI Mall in Dubai, operating from November eight to December 5, the place its branding seems throughout 18 digital screens. Collectively, these efforts are a part of Floki’s bigger technique to dominate the Dubai crypto scene.

About Valhalla

Valhalla is a blockchain-based MMORPG impressed by Norse mythology, providing gamers the possibility to find, tame, and battle with creatures known as Veras. The sport contains a player-driven economic system and a hexagonal battlefield designed for dynamic fight. Customers can study extra at Valhalla.game.

About Floki

Floki is the individuals’s cryptocurrency and utility token of the Floki Ecosystem. Centered on utility, neighborhood, philanthropy, and strategic advertising and marketing, Floki is working towards changing into the world’s most acknowledged and used cryptocurrency. With over 490,000 holders globally, Floki has already established a robust model presence. Customers can study extra at floki.com.