Goblintown ‘s rise to the top is one for the books. The Moonbirds came into prominence in a bearish market, but the Goblins took over in the middle of a global recession and the NFTs first winter. How did these misfits do it? Using confusion, misdirection, FOMO, and a great marketing plan that took everyone…
On Saturday, April 30th, Bored Ape’s creators Yuga Labs broke Ethereum. Their new metaverse-inspired project, Otherside sold plots of virtual land to a roaring crowd of people yelling “Shut up and take my money!” In this case, the currency in question was the recently created ApeCoin. However, since Ethereum hosts ApeCoin and the land NFTs,…
Some of these NFT collections are so ever-present that they are already part of the collective unconscious. Others, the general public has not even heard about. What makes an NFT collection valuable? Market capitalization is the potential value of the whole collection, based on its size and the value of the individual pieces. In the…