Nikita Monastyrskiy is chief advertising and marketing officer at Keeper, the self-custodial pockets previously generally known as Tonkeeper. He began in crypto in 2018, working bounty and Bitcointalk signature campaigns whereas nonetheless at college, then spent 4 years at a crypto advertising and marketing company, rising from group supervisor to senior progress strategist. He went on to affix the advertising and marketing workforce at Ethereum layer two Mode, serving to take it from launch to change listings, earlier than transferring to Pockets in Telegram in 2025 as head of companion advertising and marketing. He later switched from the custodial aspect to the self-custodial one, becoming a member of Tonkeeper to steer its advertising and marketing.
Why you need to pay attention
Tonkeeper constructed its popularity because the main pockets on TON, and final month it gave up the title. Monastyrskiy explains why: customers had stopped residing on a single chain, and had been juggling a number of apps to carry stablecoins on TRON, Bitcoin, Ethereum and property on layer twos. The “TON” within the title tied the model to 1 community, so the workforce dropped it and saved the remaining. Keeper now helps seven networks, together with Bitcoin, Ethereum, TRON and Base, and launched mobile-first, as a result of that’s the place the information confirmed youthful customers transacting.
He’s direct concerning the trade-off on the coronary heart of self-custody. Keeper can’t entry, freeze or get better person funds, and he argues that the danger individuals affiliate with self-custody comes right down to how they retailer their restoration phrase. Maintain it offline and safe, and the primary hazard disappears. The more durable half, in his view, is psychological: when an change will get hacked, customers have somebody accountable, however with self-custody the duty is completely theirs. He sees the pockets as stage one among crypto adoption, the place the place somebody buys their first Bitcoin, and stage two as giving these customers entry to every little thing else on-chain, from tokenized shares and prediction markets to less complicated perpetual futures buying and selling, which he says stays too sophisticated for newcomers.
Wanting additional out, Monastyrskiy describes his preferrred pockets as one customers barely see: linked to an AI assistant, taking voice instructions to swap or commerce, with no thought given to fuel or withdrawals. He thinks a supervised model, the place customers nonetheless signal every transaction, is a couple of yr away, and full automation additional off. He additionally experiences a pickup in on-chain exercise since Might, with volumes rising once more this quarter. Within the scorching take spherical, he argues that actual adoption will come from on a regular basis funds in rising markets relatively than establishments, and picks Nineteen Eighty-4 because the science fiction he fears might develop into actuality.
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